We are starting to see some interesting initiatives to stimulate tourism spending in New Brunswick. I love this Base Camp Saint Awesome initiative. On the front page we are told “it’s Blursday in New Brunswick!”.
As I have said before New Brunswickers spent more outside the province on tourism (the chart below is accommodation and food services but it is the same for entertainment). Obviously the $278 million we normally spend just on food and accommodation internationally each year won’t be spent in Paris or Florida so why not spend it here?