Planning to visit Peel, Kingston, Glencoe or (newish) Zealand this summer?

We are starting to see some interesting initiatives to stimulate tourism spending in New Brunswick. I love this Base Camp Saint Awesome initiative.  On the front page we are told “it’s Blursday in New Brunswick!”.

As I have said before New Brunswickers spent more outside the province on tourism (the chart below is accommodation and food services but it is the same for entertainment).  Obviously the $278 million we normally spend just on food and accommodation internationally each year won’t be spent in Paris or Florida so why not spend it here?