Somebody sent me this story. It is a good example of building a tailored value proposition to make yourself attractive to an industry.
Iceland has been busying itself laying fibre optic cables to connect the country with North America and Europe. The cables coming in provide a capacity of more than five terabits/sec – all with server farms in mind. Travelling down this pipe, data sited in Iceland is just 17 milliseconds from London.
..Iceland hopes and believes in the next five to 10 years this will be one of its biggest industries.
Iceland has cheap, renewable and carbon free power. It is laying the telecom pipes (publicly funded) and going out to sell the country as a paradise for data centres. It wants to make this industry “one of its biggest” within the next five to 10 years.
Pop quiz. What is the industry New Brunswick is targeting that is expected to be “one of the biggest” within five to 10 years? What industries is the government currently investing millions to build a strong value proposition?