Alec Bruce in Area Development

Our friend Alec Bruce as a nice puff piece in Area Development magazine this month. His writing there still has the wit but not the biting satire of the stuff he puts in the local paper. Maybe this is a good example of tailoring the message to the audience. If I was writing in Area Development magazine about Atlantic Canada, I would also keep the tone positive but if I am writing to an internal audience that needs to change things, I would be more challenging.