Hearts and minds

Maybe Business New Brunswick should take a page from the military playbook. Maybe BNB should engage the public more about its activities to support economic development in New Brunswick. There’s not enough public knowledge about a) what economic development is or should be or b) what BNB actually does (or should do).

How about a weekly column in the newspaper from one of BNB’s sales guys? A “dispatches from the road” about a pitch to a German manufacturer or a French IT firm. Tell the public what they are doing?

I think this, along with more accountability, would be a good start.