Monctonlandlord brought this article to my attention in another post. In an online news source for the pharmaceutical industry, it quotes the recent KPMG study and mentions Moncton as one of the most cost effective places to manufacturing drugs in the industrialized world.
Although Scott points out that the article states “Moncton and Sherbrooke, both in Quebec, St. John’s in Newfoundland and Halifax in Nova Scotia were all leading the charge for Canada.“
Notwithstanding the fact that the editors here are geographically challenged, it would stand to reason that BNB should try and leverage this either by a follow up advertisment in this same publication pitching Moncton for drug manufacturing or by trying to access the userlist for this source and marketing directly to them.
Don’t look a gift horse in the mouth, as they say.