The Anholt-GMI Nation Brands Index (NBI), the only analytical ranking of the world’s nation brands, found that Canada is the second most favorite country in the world. This second quarterly NBI surveyed 10,000 people in 10 countries on 25 nations in six different areas, including investment, tourism, people and culture.
Canada, a new country in the poll, overtook second place from the UK, which ranked number two in the first NBI in May 2005.
In most areas — best places to work and live, expand business, people, and governance — Canada came in right after Australia, showing that the country’s positive reputation continues to remain strong.
Cool, but if we have such a good ‘brand’ internationally, how come New Brunswick hasn’t leveraged that into new business investments?