On beer and economic development

Last night at the theatre, I saw the new New Brunswick tourism advertisement that co-brands New Brunswick with Alpine beer.

It’s a relatively good promotion with the actors singing ‘New York, New York’ while taking in New Brunswick’s top tourism attractions (and drinking the beer at the same time – I don’t recommend drinking beer and then scaling the cliffs at Cape Enrage – just a little tip).

But, as always, it got me thinking. Apparently New Brunswick has millions of dollars to spend on advertising to attract young beer drinkers to plunk down a few hundred dollars for beer and tourism in the province but almost nothing to spend on advertising to foreign businesses to plunk down hundreds of millions on new business investments.

Priorities, priorities.