Look to the ‘Cookers’

I’ve often said that most things in life can be boiled down to Seinfeld moments. There are many occassions when I stop and think that I am in one such moment. Recently, I was in a situation where the phrase “Look to the cookie Elaine, look to the cookie” flashed through my mind.

In this episode, Jerry says to Elaine:
“The thing about eating the Black and White cookie, Elaine, is you want to get some black and some white in each bite. Nothing mixes better than vanilla and chocolate And yet somehow racial harmony eludes us. If people would only look to the cookie all our problems would be solved.”

However, after a recent talk with a colleague about Memramcookers (or ‘Cookers’), I would change this statement to Look to the Cookers (change the theme from racial harmony to economic development).

You see, a lot of people are grumbling about the work ethic of New Brunswickers. We all get EI and don’t work 9 months of the year. A lot of upper Canadians think we are lazy. However, ‘Cookers’ have a reputation for being very hard workers and taking on the toughest jobs. It’s ingrained in the culture.

In order to be a growing and successful economy, we need to have a workforce that is know for its work ethic. For a desire and a passion for work as a tool to support quality of life.

“Look to the Cookers Elaine, look to the Cookers”.